Case Study
Beauty
Luxury
Creative
Experiential
L'Oreal Town Hall
Deliver a memorable Valentine's Day activity that allows both the New Zealand and Australian L'Oreal offices to interact, network, and form new relationships with one another.
Industry
Beauty
Luxury
Services
Creative
Experiential
Expertise
Bastion Experience executed the entire creative conceptualisation and implementation of L'Oréal's Communication conference, "Fall In L'Oreal". L'Oreal's objective was to foster togetherness and excitement about Australia and New Zealand uniting as a cohesive community as L'Oréal becomes a completely integrated organisation in 2023. Bastion Experience also oversaw the full live event production, as well as other aspects such as a group activity, entertainment and content capture.
Results
1000
Guests
2
Countries
4
Divisions across L'Oreal Group
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