Bastion

Experts who think creative, code, data, research, relationships, reputation, strategy, experiences and more.

Bastion is an integrated, full-service marketing and communications agency with a team of 350+ across Australia, New Zealand and the USA.

News

Automotive

Campaign

News Bastion acquires award-winning Digital Creative Agency Analogfolk Australia

Australasia’s largest integrated marketing and communications agency, Bastion, is continuing its expansion drive with the strategic acquisition of AnalogFolk Australia, a premier digital creative agency known for its innovative approach to building progressive brands in the digital world.

News Bastion acquires award-winning Digital Creative Agency Analogfolk Australia

News

Campaign

Event

News Kellanova launches a new brand campaign with Bastion’s first work for Kellogg’s® Corn Flakes.

News Cancer Institute targets young vapers in new intense campaign via Bastion

The Cancer Institute NSW have launched a new vaping behaviour change campaign, targeting 14-24 year olds.

News

Government

Corporate & Change Communication

News Bastion Reputation expands to Canberra with acquisition of Frank Communications & Advisory

Leading corporate affairs arm of Bastion, Bastion Reputation, has expanded its national footprint with the acquisition of Frank Communications & Advisory cementing its presence in the ACT, New South Wales and Victoria.

Case Study

Campaign

Event

Epic Games The Big Build

The big LEGO Llama takes over Bondi Beach

Case Study

Content Creation

Creative

Altrad Diversity, Equity, Inclusion and Belonging

We helped the Altrad Group create a new strategic and creative DEI&B approach for their 60,000 employees in 60 countries across the globe.

Whittaker's Christmas Baking Event at Daily Bread

Case Study

Cancer Council Victoria Bowel Cancer

Case Study

MSD Animal Health Bravecto

Grill'd (x Barbie) Dreamburgers

Grill’d partnered with Warner Bros. and Mattel on the release of Barbie: The Movie and tasked Bastion Experience with creating an engaging, memorable space that referenced key visuals and hero characters from the film.

Case Study

Campaign

Event

Roadshow Films Joy Ride

Bastion embraced the chaotic fun of feature film Joy Ride with activations featuring eye-popping artworks and sex-positive messages

Case Study

Advertising

Brand

SIXT Australia Rental Relief

Tell your landlord to TRUCK OFF.

Case Study

Automotive

Event

Ferrari Casa Ferrari ’23

Positioned in a prime location on the main straight of the Albert Park Circuit, Casa Ferrari immersed owners and invited guests in a true Ferrari experience at the Australian Formula 1 Grand Prix.

Case Study

Beauty

Luxury

L'Oréal Australia Maison Margiela x Mecca Activation

The team at L'Oréal Australia partnered with Mecca Brands to deliver a revamp of their stunning collaboration from 2022, this time focusing on the new On a Date Fragrance.

Case Study

Health

Technology

Mable My Kind of Independence

The campaign speaks to Mable’s mission, which is to champion and enable individualised independence for every Australian.

Mable My Kind of Independence

The campaign speaks to Mable’s mission, which is to champion and enable individualised independence for every Australian.

Harris Scarfe Libertine woman posing seated

Case Study

Retail

Advertising

Harris Scarfe AW23 Libertine

Harris Scare asked Bastion to generate excitement around the latest addition to its fashion family, Libertine.

AW Essentials campaign red woman kicking

Case Study

Advertising

Brand

Harris Scarfe AW23 Essentials

Harris Scarfe asked Bastion to generate a must-have mindset around key essentials to further establish them as a trusted fashion destination.

Harris Scarfe coats and knits landed purple scheme

Case Study

Retail

Brand

Harris Scarfe AW23 Designer Knits & Coats

Harris Scarfe asked Bastion to create covetability across the new autumn/winter collection of designer knits, coats and jackets.

Case Study

Media

Digital Communication Strategy

Google News Lab ANZ Support innovation and trusted journalism through a series of newsroom experiments

Bastion Transform have partnered with Google News Lab ANZ to create a framework for how to prioritise, design, run and review experiments to encourage newsrooms to step outside their comfort zones and learn new ways of connecting with audiences.

Case Study

Advertising

Brand

Baby Bunting Supporting New Zealand families, every step of the way

Launching a much loved Australian retailer into the New Zealand market

Case Study

Energy

Brand

Creative

Genesis Internal Brand Pride

Three words, three pillars, three pivotal affirmations developed by Genesis: Lead, empower, and care. It was our goal to show Genesis employees a glimpse into how these pillars played a role in the future of the new purpose.

News ‘Dwayne Bennett’ wins Mumbrella’s Sports Campaign of the Year

News The brothers behind Bastion

For Bastion brothers Fergus and Jack Watts, it simply made sense for the two to merge together in business.

News

Technology

Customer Experience (CX)

News Bastion Digital bolsters CX and UX leadership

Bastion Digital, the brand experience, CX and technology transformation arm of Bastion, has appointed Angela Jennings to director – experience design and Aaron De Netto to UX/UI lead.

News

Automotive

Beauty

News Master the art of Crisis Communication

Bastion Reputation invites you to Master the art of Crisis Communication

Clare Gleghorn Blanca Brew Clare Spratt Kaysia Thompson

News

Education

Finance

News Talented trio joins Bastion Reputation

Purpose-led corporate affairs firm, Bastion Reputation has further bolstered its growing team of consultants with the addition of three emerging talents in its Melbourne and Sydney offices.

News

FMCG

Advertising

News Bastion Shine wins Whittaker’s pitch

J.H Whittaker & Sons has appointed Bastion Shine as the New Zealand chocolate maker’s integrated advertising and communications partner, following a competitive pitch.

Mumbrella CommsCon Winner Jondayah Martin

News

Event

News New PR Talent of the Year win

Jondayah Martin wins Young PR Talent of the Year

News New PR Talent of the Year win

Jondayah Martin wins Young PR Talent of the Year

News

Government

Media

News Bastion Transform appoints Group Director, Business Development and Strategy

Bastion Transform, the content strategy and digital transformation arm of Bastion, led by former ABC News Director Gaven Morris, announces the appointment of Jenni Ryall to the newly created senior position of Group Director, Business Development and Strategy.

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